Listar Artículo en revista de investigación por autor "0000-0002-6135-4799"
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Practices and limits of advertising: A proposal of critical inquiry towards political campaigns
Montiel, Oscar (2020-06-02)Interest in studying political advertising campaigns has grown in recent years, mainly in the United States (Daignault, Soroka, and Giasson, 2013). Likewise, approaching advertising from a critical angle has become very ... -
La publicidad btl como estrategia para fomentar la consolidación de las pymes
Vega, Alejandra (2018-06-29)Siddiqi, Nasim, Saleem y Ali (2015) hablan del creciente interés en la literatura en determinar los factores claves que influyen la satisfacción del cliente en la mercadotecnia BTL (medios alternativos), ya que las ... -
Real inclusion or simulation? An exploration of an advertising campaign for the gay community in Mexico
Rodriguez Lucio, Claudia Ivette; Tovar Herrera, Jose Roberto; Montiel, Oscar; Martínez Martínez, Cinthya (2020-01-01)The gay community has generally been stereotyped and excluded from spaces in our society. This is reflected in political or commercial advertising campaigns, with those that have been inclusive being very scarce at a global ...