Resumen
Product design is a complex area that requires planning to successfully meet customer requirements. This complexity is proportional to the challenge in innovation and development, therefore the design acquires a new meaning. The lack of experience in design of both the companies and the designer should be guided in a direction in which the design is linked to concepts such as innovation and knowledge, in order to improve the benefits it provides. In this way, the design process becomes the structure of the development of a project with specific tasks from its initial stage, to the final stages of implementation.