Listar por autor "0000-0003-0434-1649"
Mostrando ítems 41-56 de 56
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La publicidad btl como estrategia para fomentar la consolidación de las pymes
Vega, Alejandra (2018-06-29)Siddiqi, Nasim, Saleem y Ali (2015) hablan del creciente interés en la literatura en determinar los factores claves que influyen la satisfacción del cliente en la mercadotecnia BTL (medios alternativos), ya que las ... -
Real inclusion or simulation? An exploration of an advertising campaign for the gay community in Mexico
Rodriguez Lucio, Claudia Ivette; Tovar Herrera, Jose Roberto; Montiel, Oscar; Martínez Martínez, Cinthya (2020-01-01)The gay community has generally been stereotyped and excluded from spaces in our society. This is reflected in political or commercial advertising campaigns, with those that have been inclusive being very scarce at a global ... -
“Tengo que sobrevivir”: Relato de vida de tres jóvenes micro emprendedores bajo COVID-19
Montiel, Oscar (2021-01-01)La crisis sanitaria ocasionada por la pandemia del COVID-19, transformó la vida en todos los ámbitos. Este contexto presenta condiciones de incertidumbre extraordinarias que puede aportar a entender el fenómeno emprendedor ... -
The Business Idea- Individual Dyad: Experiences of a Psychological Support Program for Entrepreneurs
Montiel, Oscar (IGI Global, 2019-10-25)Entrepreneurship has been considered a significant factor for socio-economic growth and development, and there has been a significant growth in the education on entrepreneurship in the world. The present study provides the ... -
The dark side of entrepreneurship: An exploratory conceptual approach
Montiel, Oscar (2020-07-20)As Baumol (1990) stated, the process of entrepreneurship can be productive or destructive. Different positions were investigated, and one of the least explored was the “dark side of entrepreneurship” (DSE) as a construct. ... -
The Emerald Handbook of Entrepreneurship in Latin America
Montiel, Oscar (2022-12-01)With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, ... -
The Emerald Handbook of Entrepreneurship in Latin America
Montiel, Oscar (2022-06-08)With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, ... -
The Emerald Handbook of Entrepreneurship in Latin America
Montiel, Oscar (2022-10-30)With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, ... -
The Emerald Handbook of Entrepreneurship in Latin America. Unelashing a Millenial Potential
Montiel, Oscar (2023-02-07)A preface commonly directly addresses the book topic, but sometimes a little bit of history on what was built before can give a better picture. Back in 2018, a vision was beginning to build up. I had just received a grant ... -
The emerald handbook of entrepreneurship in Latin America: unleashing a millennial potential
Montiel, Oscar (2022-10-27)With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, ... -
The History of Entrepreneurship Backward: An Exploratory Approach from Industrial Archaeology
Montiel, Oscar (2021-01-15)Purpose: To determine under which mechanisms arti-facts can be employed to build up a history embedded within an entrepreneurial project (its processes), shedding a novel, new in-depth, multidimensional analysis of ... -
The history of entrepreneurship in Mexico: A view from the academic lens
Montiel, Oscar (Emerald Publishing Limited, 2020-06-03)he legitimacy of history: dictated Bloch. Today, in many areas of knowledge, and of course in entrepreneurship (Wadhwani, 2010), it has become superlative. The aim of this chapter is analyzing the literature about ... -
El tiempo ha llegado para latinoamérica
Montiel, Oscar (2023-09-15)Es un honor haber recibido la invitación a escribir el editorial del numero actual. Especialmente en estos momentos donde sugiero presenciamos el cambio de orden mundial más denso, acérrimo, peligroso, ... -
El trabajo más fácil de conseguir: una reflexión sobre las experiencias de mi trabajo en la industria maquiladora de ciudad Juárez, Chihuahua
Esparza, Saraí (Colofon, Universidad Autónoma de Tamaulipas, 2018)La autoetnografía es cada vez más un método de investigación reconocido y utilizado en las ciencias sociales. Diversos autores han señalado a la autoetnografía como una estrategia válida de investigación (Trahar, 2009; ... -
True Entrepreneur versus False Entrepreneur: Implications for Family Business
Montiel, Oscar (Emerald Publishing, 2022-11-28)Entrepreneurship and family businesses are fundamental factors in economic activity since, through the generation of new ideas, it is possible to generate new businesses that trigger employment, innovation, and economic ... -
Turismo
Montiel, Oscar (2023-11-22)Relatoria de la mesa del eje tematico Turismo, 1er congreso internacional de Ciencias Administrativas