Challenges of tourism in Northwestern Mexico Between Ciudad Juárez, Chihuahua and San Luis Rio Colorado in the fase of COVID 19 Uncertainty.

Abstract

The manuscript refers to the challenge and the uncertainty in Ciudad Juarez, Chihuahua, and San Luis Rio Colorado, Sonora, for the pandemic (COVID 19). Like border cities. They have a geostrategic position because of their closeness to the United States. Both destinations have the necessary tourist infrastructure to serve and receive national and international visitors. Both cities have health restrictions, the slowdown in the economy, and the closure of borders, situations that have put the entire tourism industry in social, economic ambiguity. Other realities are the similarities on issues their territory; mutually, cities seek bi-national collaboration. And have experienced in the field of medical tourism, which allows them to generate attractive tourist products that motivate binational mobility. Although which aims to create interdependent agreements in the Buffer Zone (Paso del Norte Region) and position the city brand, reinforcing from an operational approach for workers and tourism service providers. To analyze the ambiance, we use the SWOT and Semantic Networks. This quality technics, it could display the Sustainable Dynamic Strategic Lines related in these two cities in the north of Mexico.