Listar por tema "urge to buy impulsively"
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Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives
(2022-01-06)Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying ...